case study: Regency Residential
Regency Residential had a business challenge to take its revenues to the next level while conveying its keen passion and dedication. In short, the small firm wanted to grow while remaining a boutique specialty brokerage company. Aware of how expensive marketing can be, it sought solid returns with a limited budget including a list of first year objectives. Among them, hiring at least two more agents, and increasing sales and listings.
JNS created a direct mail campaign that continually farmed nine specific neighborhoods with a monthly mailing. Providing professionally designed and written mailings with value-added updates on neighborhood activity, the campaign reinforced the firm’s positioning as an area expert. JNS engaged in a rebranding effort, designed a website, used “old school” media to reach a traditional target market, and developed a listing presentation that outlined with transparency exactly what clients would receive.
The client has seen a measurable return: it secured four listings specifically from the direct mail campaign, of which three have closed. The firm increased its listings and visibility, and hired two additional agents, enabling it to uphold its promise to host eight open houses per month per listing. The direct mail campaign continues to generate multiple monthly calls that build trusted relationships and increase business. The firm also benefitted tremendously from the media buying power of JNS. Stating it is fortunate to work with this amazing team, the client says "the results are worth every penny."
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