case study: California Window & Door
Our client believes that luxury and energy efficiency are not mutually exclusive. Working together with us for more than five years, California Window and Door understands that while its high-end client base desires quality goods, clients also require the technology that protects them from extreme desert temperatures. California Window and Door’s 25 years in business gives it a unique understanding of the local market and the very real challenges that are a fact of life in the desert heat.
We implemented a pinpoint, multi-faceted media campaign designed to increase sales and build awareness while maintaining a lean budget. Our JNS Next team created a long-term strategy comprised of focused television advertising within the Greater Palm Springs area combined with targeted print placements in affluent home and garden as well as builder publications.
In the first year alone, JNS Next’s campaign delivered a 60% overall increase in California Window and Door’s sales. As a result, the client increased its marketing budget, looking to continue riding the wave of momentum.
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